ISLAMABAD (PEN) : The Punjab government has appointed renowned actress and television personality Iffat Omar as the new cultural adviser to the Minister for Information and Culture, Azma Bukhari.
Role and Responsibilities
In her new role, Iffat Omar is tasked with revitalizing and promoting the rich cultural heritage of Punjab. She will be responsible for spearheading initiatives aimed at enhancing the region’s artistic traditions and preserving its cultural legacy. As part of her official duties, Omar has been allocated an office at the Alhamra Cultural Complex in Lahore, a significant venue for arts and cultural events in the province.
Iffat Omar’s Background and Contributions
A well-known figure in Pakistan’s entertainment industry, Iffat Omar has an extensive background in media and public engagement. She has garnered recognition for her contributions to television and film, alongside her active involvement in social and cultural discussions. Her appointment as a cultural adviser is seen as a significant step towards strengthening the cultural fabric of Punjab and promoting its diverse artistic expressions.
A Strategic Move for Cultural Promotion
The Punjab government’s decision to appoint Omar is part of a broader effort to enhance the province’s cultural landscape. With her experience and influence in the media and entertainment industries, Omar is expected to play a pivotal role in shaping the future of cultural programs and policies in Punjab.
This appointment underscores the government’s commitment to ensuring that the province’s cultural heritage continues to flourish, attracting attention both locally and internationally.
