ISLAMABAD (PEN) : As Eidul Azha draws near, prospective buyers across Pakistan are grappling with soaring prices for sacrificial animals, making it increasingly challenging for families, especially those with modest incomes, to fulfill this religious obligation.
Factors Driving Price Increases
Multiple factors are contributing to the inflated costs of sacrificial animals this year. Transportation expenses have surged, with reports indicating that transporting livestock from regions like South Punjab to major cities has become significantly more expensive. For instance, a truckload that previously cost Rs 50,000 now demands Rs 100,000, leading to higher prices for consumers .([tribune.com.pk][1])
Additionally, the trend of showcasing larger and more expensive animals on social media platforms has created an artificial price hike. Buyers have expressed concerns that influencers and vloggers, by highlighting exorbitant prices, are influencing sellers to increase their rates .
Impact on Consumer Behavior
The escalating prices have led to a noticeable decline in footfall at cattle markets. Many individuals are opting to share the cost of larger animals like cows or camels, which can accommodate up to seven participants, making the sacrifice more affordable. For example, a 120-kg cow is priced around Rs 200,000, while a 15-kg goat costs approximately Rs 50,000 .([tribune.com.pk][2])
In Rawalpindi, the situation is compounded by the Rawalpindi Cantonment Board’s auctioning of the Bhatta Chowk cattle market for Rs 109.9 million, imposing entry fees on sellers. These additional costs are being passed on to buyers, further straining their budgets .([thenews.com.pk][3])
Government Measures and Innovations
In response to the challenges faced by consumers, the Punjab government has introduced several initiatives. The establishment of free animal markets in areas like Adiala Road, Chakri Road, and Khayaban-e-Sir Syed aims to provide relief to the public .([samaa.tv][4], [thenews.com.pk][3])
Moreover, the launch of Pakistan’s first e-Cattle Market App allows users to browse and purchase sacrificial animals online, offering features like price filters and secure payment options. This digital platform has been well-received, with the Punjab Cattle Market Management & Development Company reporting a significant increase in business volume .([samaa.tv][4])
As Eidul Azha approaches, the combination of high prices and limited purchasing power is making it difficult for many to afford sacrificial animals. While government interventions and digital solutions provide some relief, the underlying economic challenges continue to affect the celebration of this significant religious event.
