ISLAMABAD (PEN) : One of Pakistan’s top digital content creators, Rana Hamza Saif, has publicly raised concerns over non-payment by Super Pakistan, a major digital media company, stating that despite fulfilling his work months ago, he has yet to receive his agreed compensation.
Taking to social media, Hamza shared that he had worked on a project facilitated through Walnut PK and Alchemist PK, with the clear understanding that payment would be made within 60 days. However, nearly four months have passed, and no payment has been made.
“I did a campaign with Super Pakistan a few months back. I was told I would be paid within 60 days. I delivered everything as agreed and did my part with full professionalism. But till now, I haven’t received my payment,” he said.
He further revealed that despite repeatedly messaging the brand and the agencies involved, there has been no proper response.
“I’m constantly following up. But either I get no reply or delaying tactics. This isn’t the way professionals operate — especially when the brand in question is as big as Super Pakistan,” Hamza emphasized.
The influencer’s statement has sparked serious debate in the digital community regarding delayed payments and the treatment of content creators by top-tier companies. Many fans and fellow influencers have extended support to Hamza, demanding transparency and accountability from the brand involved.
“When a big company like Super Pakistan engages an influencer, payment processes should be clear and timely. This industry thrives on mutual respect,” Hamza added.
As of now, Super Pakistan has not issued any statement or responded publicly to the allegations.
This ongoing situation highlights a recurring issue faced by influencers in Pakistan — a lack of structured contracts, delayed payments, and unresponsive communication from brands. Many believe that unless these concerns are addressed, the credibility and sustainability of influencer-brand partnerships will continue to suffer.
Rana Hamza Saif’s stance has once again brought this pressing issue into the spotlight — and the digital world is watching closely for the brand’s next move.
