Indian javelin thrower Neeraj Chopra and shooter Manu Bhaker, who both clinched medals at the Paris Olympics 2024, have seen their brand value and net worth surge dramatically, surpassing several high-profile athletes.
Neeraj Chopra, who earned a silver medal in javelin, and Manu Bhaker, who took home bronze in shooting, have both experienced a significant boost in their marketability since their Olympic successes. Neeraj’s brand value has soared to an impressive 330 crore Indian rupees, surpassing cricket stars like Hardik Pandya in contract value. Before the Olympics, Neeraj’s brand valuation was on par with Pandya’s, but his recent achievements have pushed him ahead.
Meanwhile, 22-year-old Manu Bhaker has also made significant strides. She recently secured a lucrative endorsement deal worth 1.5 crore Indian rupees with a soft drink brand. Her previous endorsement fee was 25 lakh per year, but this has seen a substantial increase, with reports indicating that around 40 brands are eager to sign deals with her.
Both athletes’ remarkable performances at the Olympics have not only elevated their profiles but also opened new opportunities for endorsements and partnerships, reflecting their growing influence and popularity.