By: Mehek Usuf
Burj Khalifa marketing can get your brand noticed by the masses. You could do a PR and promote your brand on the iconic building. Your brand can launch or make an announcement that carries a good message for people to remember.
To place an advertisement, movie teaser or message on the façade of the Burj Khalifa, the rate of getting an ad start from AED250, 000 ($68,064.25) for three minutes on weekdays from 8 PM to 10 PM, but it can vary depending on weather, weekday or weekend. The cost to display a laser advertisement, a movie trailer, or a message on the Burj Khalifa’s exterior rises to AED 350,000 ($95289.95) on weekends, according to a rate card shared with Arabian Business.
The cost is AED 500,000 ($1, 36,128.50) for two three-minute impressions any night between 8 PM and 10 PM and AED1, 000,000 for five three-minute impressions any night between 7 PM and 12 AM.
An ad display that shows 5 times during any night between 7 pm and midnight cost AED 1 million.
It is impossible to divide a three-minute commercial into multiple shorter ones. VAT is not there in the price, which you must pay in full before the day the advertising goes up on the tower. The film can have music. However, the fountain cannot be synchronized with the video.
According to Arabian Business, there are different costs for posting a commercial or message on the Burj Khalifa’s exterior.Two main templates can be used to project an advertisement – Perspective view and Pixel accurate – with each of the templates having their benefits, and both being viable options for the playback system
This advertising platform is a most effective and eye-catching method to get the message across not only to residents and tourists. Big brands including TikTok, Disney, Noon, and Huawei have to beam their ads onto the world’s tallest building as part of a mass marketing campaign. Many movies, national days, and international days displays also appear on Burj Khalifa Iconic displays.