ISLAMABAD : The Pakistani Embassy in Beijing entered into a strategic partnership with a travel-sharing platform, Qyer, to promote the stunning tourism offerings of Pakistan to the world. This collaboration is aimed at maximizing the impact of the China-Pakistan Year of Tourism Exchanges 2023, which promises to be an exceptional showcase of Pakistan’s rich cultural heritage and scenic beauty. The year-long digital campaign will be an in-depth exploration of the diverse aspects of Pakistan, including its breathtaking landscapes, vibrant culture, diverse cuisines, joyful festivals, and treasured heritage.
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