ISLAMABAD(PEN) : Chinese company Litong Food has partnered with Pakistani company Guard Agricultural Research and Services under the China-Pakistan Economic Corridor (CPEC) to import red chilli cultivated in Pakistan. The collaboration aims to encourage the cultivation of high-yielding hybrid chilli in South Punjab and interior Sindh. The companies plan to sign a deal for technical collaboration on hybrid chilli and subsequent export to China. Experts believe this partnership can benefit Pakistan’s economy and leverage its strategic location. Understanding Chinese consumer preferences and market trends will be essential to tailor Pakistani products to meet Chinese demand successfully.
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